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Orchestrate

Enhancing the concert-planning experience

Duration

8 weeks
 

Type

Completed in team of 4 for Design Club @ UCI
 

Role

UX Design & Research
 

Overview

Orchestrate is an event finding mobile application that helps concert-goers find music events to go to, connect with other concert-goers, organize ride-shares, and plan out their itinerary for the day of the event.

The Problem

Attending concerts are one of the many exciting parts of the human experience. However, organizing and planning for the concert day itself can be hectic and stressful, as there are multiple factors to keep track of such as the cost of tickets, transportation to the venue, who to attend with, etc. With that in mind, my team and I decided to focus our project on providing concert-goers with a tool that will help them navigate and further enhance their concert experience.

User Research

Due to our limited time and resources, we decided to conduct an online survey to pinpoint the most common struggles that concert-goers have when going through the music event process.

Survey Results

When asked about the details of their concert experiences, participants reportedstruggling the most with:

  • Purchasing tickets (due to price, availability, etc.)

  • Finding transportation

  • Finding people to attend with

Competitive Analysis

In addition to user research, we also conducted market research. We analyzed a handful of popular event and concert-related apps, such as Ticketmaster and BandsInTown to understand how these applications go about addressing the challenges we discovered in our user research. Our goal was to use this information to not only guide our solution but to also help us ideate how we could distinguish our solution from these existing designs.

Ideation

After analyzing the results of our survey,  we decided to focus our app’s functionality on four main elements: accessing affordable tickets, accessing transportation, planning, and socialization. We created a variety of sketches to create a basic starting point for each of these functionailities, as depicted below.

Low Fidelity Prototype

Using our sketches as a guide, we created a low fidelity prototype on Figma that encompassed the four elements mentioned previously:

  • Affordable Tickets: The ticket offers page displays the latest deals on tickets and allows users to purchase those tickets via third-party connections.

  • Transportation: The ride-sharing feature allows users to organize transportation to the event with each other.

  • Planning: Users can view their upcoming events and create their own itinerary for each event.

  • Socialization: Users can find others to attend concerts with via messaging, event forums, and viewing others' profiles.

Final Design

Due to time constraints, we were unable to conduct any further user testing on our low-fidelity prototype and decided to move onto our finalizing our design.

 

We decided to follow typical iOS app conventions in our design and added fonts, texts, and accent colors that best reflected the purpose of our app while also distinguishing it from others on the market.

Click the button below to interact with the final prototype:

Takeaways & Reflection
  • ​Because we were all relatively new to UX design at the time of conducting this project, we found it challenging to design for an app that supported so many different features, as it was difficult to maintain a sense of cohesion between all of the included elements. However, through constant discussion and iteration, we were able to work out a solution to this issue and produce a cohesive result.

  • As for personal skills, this project has expanded upon my ability to work collaboratively with others. It was my first time working with people that did not come from design backgrounds so it was exciting and helpful to gain different perspectives on our design choices. I also learned more about typical app styling conventions and strengthened my technical understanding of the Figma tool.

  • This was also my first time applying market research to a design project and learned just how influential market research can be in the creation of an application. Without conducting market research, we would have never been able to differentiate our design from what already exists.

  • If we were to do anything differently, we would have tried to narrow our research and conduct user-testing, targeting these methods specifically towards avid concert-goers in order to more deeply understand what we can add to our application to further enhance the concert experience.

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